Sr. Marketing Manager, Trade Marketing (Canada) - Cardinal Health (dublin cardinal, ohio) in Columbus, Ohio For Sale

_What Product or Services Marketing contributes to Cardinal Health_ Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding an + Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales and profitability for the business. Accountable for gaining and driving cross functional support from all stakeholders + Identifies and remains current on market trends. Determines product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success. + Understands methods available to execute primary research (VOC) that are necessary to drive portfolio/ product decisions. Can identify market opportunities through VOC/secondary research and takes action by implementing and managing solutions that meet cu + Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business and marketing plan + this includes identifying the appropriate channels to market. Has the ability to understand market trends and competitive positioning an + Demonstrates strong financial acumen and logical decision making in the general business environment. Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications. + Works effectively across cross functional groups including but not limited to IT, communications, operations, and sales. _Accountabilities in this role_ + Assist by providing insight to Canadian operations as to USA B2B trade marketing strategy and execution + Aggregates customer learnings by US customer segment + Participate in connectivity to the customer facing teams (sales, inside sales, customer service, etc) + Facilitate the product labeling process + Drive pipeline prioritization + Assist and coordinate with US finance on transfer pricing and assist in overall strategy + Provide insight into US market intelligence and voice of the customer using qualitative and quantitative approaches as to product acceptability + Align with cross functional teams to ensure the business has an optimal portfolio for the target audience + Translate channel specific requirements and needs to inform global product strategy (portfolio gaps, packaging needs, etc) + Assist with Canadian channel specific programs based on USA insights for Cardinal Health Brand products + Coordinate with Canadian Private label team on requirements for field training to ensure all customer facing teams are prepared to deliver a compelling and motivating value proposition for all key programs and initiatives + Manage and direct internal and external agency partners + Ongoing student of the business + Liaisons with Global Trading on the status of exportable products and communicates with US DCs re movement of stock. + Navigate and influence with other marketing PMs re supply chain. + Coordinate with Global Trade in getting the paperwork required to flip the switch from non exportable to exportable. + Ensure receipt of documentation with RAQA and Global Sourcing to enable quick Health Canada approval + Represent Canadian requirements to ensure product acceptable to Canadian market + Provide insight to Canadian organization as to new product initiatives _Qualifications_ + Bachelors degree in related field, or equivalent work experience, preferred. + 8+ years experience in related field, preferred. + Experience and knowledge of the Canada market is a plus + Strong communication skills and demonstrated ability to work cross functionally + Demonstrated strategic thinking competencies + Experienced with leveraging market insights to build highly targeted tactical plans _What is expected of you and others at this level_ + Applies advanced knowledge and unde
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